Winning Google’s Key Word Popularity Contest Part 4/5
This is the fourth of a 5-part series teaching you how to get found first on the Internet.
How Do Keywords & Phrases Improve
My Google Page Ranking?
The Google search engine deploys web crawlers that scour the internet for new and useful content, jumping from embedded page link to embedded page link remembering all content that crosses their path. But, if your website’s ‘robot.txt’ file isn’t configured properly then you could actually be blocking search engines from learning how to located valuable information on your website.
All of the words and phrases (logical groupings of words) on your website are then ranked for popularity in relation to other website content, trending conversations in forums and social networks but, more so, on how often people use a particular word or phrase while searching for content online.
To rank higher then your page must be positioned as a solution to the problems that everyday people want to solve most using simple, end-user words rather than industry jargon: “Where do I buy a widget in Scarborough?”, “How do I use my widget to carve oak plank?”, “Where is the user manual for a widget?”, “Where do I get training on a widget in North York?”, “Why does my widget cough and sputter when I push the throttle in hard?”. These key words and phrases must be firmly embedded in the visible page content as well as the underlying hidden content that instructs web crawlers how to index your page content, referred to as ‘meta data’ – including the page’s title and file/slug name.
How do you know what key words and phrases are essential to your industry, business or products? UseGoogle’s keyword planner tool – it’s free and it will help you choose the best key words and phrases for your needs. To help you even more with your page-level search engine optimization you might benefit from tools, such as Yoast’s advanced SEO plugin, that read the content of your page and provide detailed explanations for tweaking your key words and page structures.
If you lack the time or expertise to improve your website’s search ranking, thenCALL DIT TODAY to discuss how we can help you. Our track record will speak for itself in helping businesses, just like yours, get to the top!
Watch for our next article: Website Mobility | Why Google May Have Already Blacklisted Your Site
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What our clients are telling us...
Dental Practice | St Catherines, Ontario
The improvement in rankings is outstanding. Please send your team my appreciation; their results were definitely noticed. I hope you enjoy the holidays!
Cheers,
SE
What our clients are telling us...
Hire and Fire your Kids
We "hired" DIT Canada to build our App mimicking the workforce called Hire and Fire your Kids. Had the pleasure of working along side James Ruttan our product Architect. He was very in tune to my vision, my goals and encouraged a lot of out-of-the-box thinking.
Was very impressed with their designs. DIT came up with two different options and I actually liked both! Decided to go with the one that was more clean and concise looking. Any of the edits I had to make were minimal, as we were on the same page based on my dealings with James for the wire frames and interaction flows.
Very happy with all the work performed by DIT thus far, keep it up!!!
Jody Swain, Founder
What our clients are telling us...
Shower Door of Canada
OUR LEAD COMPLETION RATE IS UP!
That is awesome since we have not changed any marketing it simply means people are navigating and finding interesting stuff on the site.
Overall the site looks really great and feedback is definitely positive. People seem to be reacting to the Home Page image – lots of questions about the new product – good choice. The leads are now coming through with much more complete information and it is helping us immense. The mobile site looks awesome! Pictures are great and content much easier to read and navigate through. The overall presentation and integrity of the old site has been retained and improved upon. We finally seem to have the product that I envisioned.
Tony Katz, Sales and Marketing
What our clients are telling us...
Ontario Institute Regenerative Medicine
We have been very happy with everything so far. Shawn is great to work with and made the transition to WordPress very easy for us.
We’re looking forward to continuing to work with your team.
Krista Lamb
What our clients are telling us...
Kingsdown
I had the pleasure of dealing with Jeremy and Steve, guys are always there when I need something done. Quality work with great customer communication
Bohdan Kaflyuk, Strategic Marketing Coordinator
What our clients are telling us...
Pizza Nova
Working with your team has always been smooth and professional.
Ryan Shorten, VP of Operations
What our clients are telling us...
I have used DIT for my website for over four years. I cannot think of a more professional organization to have partnered up with. Their team really care and offer exceptional customer service. Recently I have increased the amount of goods and services I use with DIT. I highly recommend using Rob and his team, you will not be disappointed.
Thanks
Matt Cardwell
What our clients are telling us...
RightFit Plus
The professionalism we experienced with each team member that we worked with was excellent. Issues were responded to in a very timely manner, communication between myself and my IT Director was very good either by phone or by email.
The timeline for completion was adhered to and other than a few fixes that have been uncovered and have either been corrected or are in the process of correction, the overall experience was excellent.
Thanks Rob and the DIT team for making this project as painless as possible!
Regards,
Kim Ahmad, Vice President
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Frequently Asked Questions
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