Marketing Monday Newsletter #14, SEO Website Audits

Running an audit allows you to diagnose the status of your website. For example, you’ll be able to see if you have any broken links, redirects or pages that cannot be found, along with any other errors reducing your website traffic.

This can be quickly identified and addressed to improve your campaigns accordingly.

Google now reviews the mobile version of your site before the desktop and ranks it based on results from how your website performs on mobile devices. 

Using an analysis of your site, you can ensure that all your pages are responsive and gain insight into any problem areas that may be causing a drop-off in users.

Audits can provide insights into your competitor’s websites, strengths, weaknesses, and keywords. You can gain insights into their optimization rankings, determine what keywords they are using, and if it’s possible to implement the same keywords into your optimization strategy. 

You may also focus on keywords that do not rank well for competitors and boost your ranking. Understanding competition is important for your business, especially if they are ahead of you on a search engine.

With a full website analysis and using tools, such as Google Analytics and Google Search Console, you can find out about your search volume, clicks, and impressions that your website is generating on search results. 

Increasing clicks and impressions are always a good sign that your strategy is working – just make sure you regularly monitor this data. These are a powerful way to diagnose and benchmark your website for successes and problems and the best way to identify areas needing improvement.

When you use SEO website audits to your advantage, you can collect a full range of information about your site and how best to improve it.

With this insight, you have more ability to manage your performance online.

DIT offers a full selection of audits to review your website. Here are some of the possible reports you can avail yourself of:

Website Audit
This in-depth report includes 100+ actionable recommendations to help 2X+ website leads.

E-Commerce Website Audit
This includes 100+ actionable points to boost conversions 25% or more!

Landing Page Audit
This report offers actionable insights on how to convert more clicks into customers.

Accessibility Audit
This report includes issues and recommendations to help a site more accessible to people with disabilities.

Google Business Profile (GBP) Audit
This actionable report tells you what to optimize on a GBP profile to boost the business’s local.

Page Speed Insights Report
This report includes issues and recommendations to help pages load faster.

Return On Investment (E-Commerce) Analysis
Use this to answer the most important question your prospect or client is asking about your services. Is it worth the investment?

Competitive Analysis
Use the insights in this report to help your prospects or customers out-maneuver their competition.

Return On Investment (ROI) Analysis
Use this to answer the most important question your prospect or client is asking about your services. Is it worth the investment?

On-Page SEO Report
This report includes dozens of actionable on-page SEO insights.