Blog Posts
Kirstie Alley
Being a crazy Trekkie, like some of us are, I’ve seen all of the original episodes dozens of times. So much so, that I …
How To Win Any Election
I have been creating promotional items for election candidates since 1993.This isn’t an article about any one candidate, just my professional viewpoint on what …
Starbucks: PR or Marketing?
Let’s talk about Starbucks. Bill Gates was once quoted as saying, “If I was down to my last dollar, I’d spend it on public …
Ikea
There are some companies and brands that exude power and IKEA is one of them! If I say to my wife, “Let’s go to …
Shania Twain
Eilleen Regina “Shania” Twain is a Canadian superstar singer and songwriter, and an amazing one at that. She has sold over 100 million records, …
Being John Malkovich
When you hear the name John Malkovich, what comes to mind? Actor? Intense? Good at yelling in his movies? Can portray anger? For me, a …
Featured Company: E. W. Smith Roofing
E. W. Smith Roofing has been providing the Toronto area with superior roofing services since 1969. If it’s an experienced roofer you’re looking for, you found …
Marketing Monday Newsletter #16, How To Improve Domain Authority
Domain authority is important in order to have a digital presence and helps you fully understand your place in your industry. When you understand this …
Costco
Whenever I go to Costco for what looks like a small list of shopping items, I always arrive at the cashier with a full cart, and …
Elton John
Sir Elton Hercules John, born Reginald Kenneth Dwight, was born on March 25, 1947. I think the first song I heard from Elton John was played …
7UP Is Approaching $1 Billion in sales!
Let’s talk about branding your product and positioning your product in people’s minds. Al Reis and Jack Trout revolutionized the concept of positioning. If …