There are some companies and brands that exude power and IKEA is one of them! If I say to my wife, “Let’s go to IKEA,” she will stop whatever she is doing and be in the car before I can grab the car keys.
What an effect!
Personally, I love the price point of many of the items. Although I am not a fan of going home and assembling, I take a look at my savings and take my boxes home and build, build, build!