The truth is your high-standard content, high-resolution images, and engaging videos are not going to be productive if consumers cannot view them and your website on their devices.
You’ve surely come across a website that is not mobile-friendly and experienced the frustrations first-hand. With that in mind, you’ll also know just how quickly consumers jump ship when website responsiveness interrupts their user experience. That means they are leaving your site and you are creating a direct link to your competitors and sending your leads straight to their inbox instead.
Essentially, it comes down to consumer convenience. They can continue enjoying your content and learning about your brand without interruption as they switch between their mobile phones, tablets and laptops throughout the day.