To Spend Money on a Website or Not
That is the Question
For the past several years, I have consistently observed websites with a significant amount of programming errors, leading to a high number of site visitors not turning into leads and, consequently resulting in a loss of income for the business.
I have observed that this is due to cheap websites full of errors, and has led to a perceived decrease in the value of a website in some business owners’ eyes.
When one opens a dental practice, for example, the investment for equipment, signage, and renovation is significant. A restaurant would be similar, with signage, tables, equipment, refrigeration, renovations, and more. I have heard that the dollars for this can range between $100,000 – $250,000 and can go up from there. I personally know of one contractor who spent a small fortune making a showroom in California – well over $250,000 USD.
After businesses have taken care of all those costs, the next thing I often hear is, “I don’t have any money left in the budget for a website so need something cheap and quick,” or “I have someone in the family/a friend who will do this.”
Each year, a significant amount of our business is dedicated to fixing websites to comply with search engine standards and ensure that websites effectively turn leads into calls, form submissions, subscriptions, direct sales, etc., generating income for your business.
While repairing websites is part of our business and we are not only happy to do it but also very good at it, wouldn’t it be more advantageous to have a well-designed website right from the start?
Well then, let’s look at this. A website serves as your 24/7 online storefront, making it not just important but possibly even more crucial than other business expenditures. It stands as the initial point of contact, potentially influencing whether or not your visitors transform into clients.
Neglecting the significance of your website could result in losing these prospects, ultimately leading to lost income. Therefore, allocating the necessary importance – and budget – to your website is essential for business success.
Many things go into making a website and the expertise of a team will ensure what is needed is included in the build. Some of these elements are:
The correct website design.
Market research to understand what factors would drive prospects to choose your brand over your competitor, within your industry.
Analyzing competitors to identify what is making them rank ahead of others on the internet.
Effective copywriting involves crafting content that appeals to search engines, ensuring a superior online presence – content is King on the internet.
Having developers with specialist training for the construction of your website.
Getting the expertise of a marketing professional to enhance call-to-action strategies.
Integrating surveyed information into the website gotten by a trained marketing team.
Generating ample, relevant content to boost the website’s search ranking.
Including high-quality pictures and videos.
Developing the website to pass speed loading tests while ensuring mobile friendliness.
In the process of constructing a single website, I observed the collaborative efforts of seven members of our teamwho actively contributed to its’ development.
The era of entrusting the creation of your website to a single individual or a friend is long gone. In the contemporary landscape, the construction of a truly effective website necessitates the collective skills and expertise of a full team, highlighting the intricate and multifaceted nature of modern web development.
Take the first step toward an exceptional online presence! Call me now and start your journey to a top-notch website that will highlight your brand 24/7 on the vast landscape of the internet. Let’s bring your digital success story to life together!