The Rolling Stones

The Rolling Stones is an English rock band that formed in London in 1962. Active for six decades, they are one of the most popular and enduring bands of the rock era, heck of any era, for that matter!

Going back in time, Keith Richards and Mick Jagger became childhood friends and classmates in 1950 in Dartford, Kent. Jagger then formed a garage band with his friend Dick Taylor in the mid-’50s, mainly playing material by Muddy Waters, Chuck Berry, Little Richard, Howlin’ Wolf, and Bo Diddley. Mick then met Keith again in 1961 and the rest is amazing history.

In 1967, the last time the Toronto Maple Leafs won the Stanley Cup (sorry, I felt compelled by that date to say that), the group had the double-sided hit “Ruby Tuesday” / “Let’s Spend the Night Together.” In 1968, it was “Jumpin’ Jack Flash” and “Honky Tonk Women.” Then, in 1969, “You Can’t Always Get What You Want.” That was 5 consecutive #1 albums in the U.K. Not a bad start!

The Rolling Stones have sold over 240 million records worldwide, making them one of the best-selling music artists OF ALL TIME! Among their achievements, they have won 3 Grammy Awards, a Grammy Lifetime Achievement Award, were inducted into the Rock ‘n’ Roll Hall of Fame in 1989, and the U.K. Music Hall of Fame in 2004.
In 2003, the group headlined at the Toronto Rocks event to help reinvigorate tourism after the SARS crisis. Mick Jagger and the band moved tours in Europe just to support our cause with funds raised going to health-care and hospitality workers impacted by the travel travel restrictions imposed on the city.

With the help of about 15 other acts and almost half a million people in attendance, they were able to help erase the negative messages with regards to Toronto.

A prime example of the power of artists, leaders and people working together to put out positive messages and overcome adversity.

Of their early writing experience, Keith Richards said, “The amazing thing is that although Mick and I thought these songs were really puerile and kindergarten-time, every one that got put out made a decent showing in the charts. That gave us extraordinary confidence to carry on, because, at the beginning, songwriting was something we were going to do in order to say to Andrew [Loog Oldham], ‘Well, at least we gave it a try …'” Mick Jagger also said, “We were very pop-orientated. We didn’t sit around listening to Muddy Waters; we listened to everything. In some ways it’s easy to write to order … Keith and I got into the groove of writing those kinds of tunes; they were done in ten minutes. I think we thought it was a bit of a laugh, and it turned out to be something of an apprenticeship for us.”

I could honestly write about this band all day! Their achievements are astonishing. The successful actions they took can be replicated by any business.

  1. Passion: again, do what you love
  2. Friendship: partner with a long-time friend with similar purposes to yours
  3. Simplicity: Mick and Keith said it themselves when writing their songs
  4. Never stop promoting yourself
  5. Attract attention
  6. Have a great product or service that people can us/enjoy
  7. Work on your PR and followers on social media: the Rolling Stones have 18,793,289 followers on Facebook!
  • At DIT Web Solutions, we are passionate about helping businesses brand themselves.
  • We too, are essentially one big family unit, with many of us being friends for over 20 years.
  • Simplicity: this is something we always communicate in ads, articles, signage, and on the websites we build. Our clients usually start with everything and anything they want and we help to boil it down to the simplicities.
  • The companies that have stayed with their online programs for many years now are dominating internet searches, getting a lot of traffic, and are being found on maps in their areas. Their persistence has landed them on page 1 for more than 10 phrases! Never stop promoting yourself. Never stop SEO. It will keep growing and growing like a Greek eating baklava!
  • Attract attention: we are great at helping businesses with this, with a wealth of unique approaches and ideas to share from our 30+ years in advertising and digital marketing.
  • Have a product or service people will enjoy, and promote it! We can help you with that through surveys, SEO, Google Ads, and social media.
  • I can’t promise you 18,793,289 Facebook followers, but I do know that many companies don’t even have 500! Call me and we’ll handle that for you!

Call me today for your Free Consultation and we will Start You Up!

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Louie Pateropoulos
Book your free Strategy Chat with Senior Partner,
Louie Pateropoulos.

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