|From my marketing eyes, here’s one reason The Beatles were very successful and are still played quite regularly. In marketing, we like a message to be instantly understood. Even the name of your company ideally should give instant understanding. Growing up, I couldn’t understand some of the lyrics of some of the bands. In fact 30 years later my wife is still correcting me on some lyrics while laughing that I had that word wrong all this time. But not with the Beatles! Their lyrics and messages in their songs were clear!
“Help, I need somebody
“(Help) not just anybody
“(Help) you know I need someone, help…”
It’s clear, easily understood, easily duplicatable. When you have understanding, you have an affinity for that thing or subject and can communicate about it freely.
That’s The Beatles for me!
When we do designs, we always attempt to steer our client to keep it simple. Simple sells.
If you jam everything you know on your website home page, that isn’t simple. If you design your lawn signs like a flyer, that isn’t simple.
People will use the apps they understand that are simple. Who gravitates to complexities? No one.