Google Analytics is a web tool that provides in-depth insight into your overall online performance. Getting started with the system is relatively straightforward, and in most cases, you start tracking key metrics of your business immediately.
This tool offers a range of levels, letting you utilize simple, surface-level resources or dive into the in-depth data and metrics. The more you want out of it, or the more granular your campaigns, the deeper you will likely have to go.
Setting up the system requires you to sign up through the Google system and fill out the required fields. While you could do this yourself, having experts to assist you can streamline the process effectively. With your website linked and tracking code inserted on your site, you can start gaining data about your users and their behavior on your site.