Marketing Monday Newsletter #6, The Importance of On-Page Coding

The Importance Of Ensuring No Errors On Your Website

The Importance Of On-Page Coding

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.

On-page coding forms an essential part of any website’s structure, ensuring that the HTML is optimized to the same level as the content itself. This side of SEO covers the footers and headers and some back-end features of pages to allow for the best possible ranking performance online.

These website elements provide essential information to users and appear on every page. As they appear so regularly, they need to be grammatically correct and optimized, in order to fall in line with Google’s expectations. With

professional providers, you can make sure that all elements on your website are optimized, enhancing your ranking ability. Read on to find out more about these services.

Header and Footer


The header and footer are essential parts of any website, appearing at the very top and very bottom of the page. These sections display branding, quick access to essential web pages, and a range of company information users may need.

These sections form an integral part of overall SEO performance, and as such, must be entirely correct and optimized. There must be no errors in these spaces, or you risk search bots* scanning your website and diminishing your score.

In order to ensure the space has value, certain information must be present such as:


  • Contact information
  • Service areas
  • Services
  • Links to frequent menu items
  • Links to articles or other resources

*A search bot or web crawler, or spider, is a software application that runs automated tasks on the internet, and this particular bot is typically operated by search engines like Google and Bing. Their purpose is to figure out and index the content of websites across the Internet so that those websites can appear in search engine results.

73c5bde8 7baa cbf8 3b98 c5a40d8c760d - Marketing Monday Newsletter #6, The Importance of On-Page Coding
Meta Optimization Elements

Meta* optimization refers to a host of back-end elements that dictate how specific content is displayed. This coverage can include meta tags, meta descriptions, headlines, alt tags** for images, and anchor tags***.

These elements help your web content display correctly and provide Google with critical information needed to rank on search results. In addition, these essential elements help to categorize your site and pages, helping both users and search engines better understand the website you are delivering.


*Meta is a prefix that — in most information technology usages — means “an underlying definition or description.” Metadata provides basic information and descriptions which can make it easier for search bots to understand what your web page is about.
**The ALT tag contains the alternative and descriptive text for an image or a visual on a web page, telling what it is about.
***The anchor tag is essentially a link hidden behind the text on the page.  You can attach it to a word or a phrase (often highlighted on the page), except it brings readers down to a different section of the page or to another webpage. You’re essentially creating a unique link on the page when you use this tag.
7c9e342a 6a4a 8bf4 70f4 89179770e8c5 - Marketing Monday Newsletter #6, The Importance of On-Page Coding
Company Forms

These coded elements are also vital to users’ forms and requests sent from your website.  

Some common website forms include:


  • Contact Us
  • Free Estimate
  • Newsletter Sign-up
  • Payment Portal Forms
From contact forms to quotes and more, these elements make sure that all documents are sent to the proper email addresses and directories. Again, this is essential when considering communication with your users and potential feedback.

On-page coding is a vital piece of the website puzzle that ensures all backend elements are optimized for page performance. These help users navigate your site as well as ensuring Google has the correct details.

Contact us today to find out more about these services.


0789ea6e 59b7 2f5a 2376 8b0e2a34f663 - Marketing Monday Newsletter #6, The Importance of On-Page Coding
Louie Pateropoulos
Book your free Strategy Chat with Senior Partner,
Louie Pateropoulos.

370c5165 7bff 7b47 72be 4a616c353db6 - Marketing Monday Newsletter #6, The Importance of On-Page Coding

4b3098a8 a664 b1a4 cc7b 57c3aa51988b - Marketing Monday Newsletter #6, The Importance of On-Page Coding
546e375e 8ad6 c603 b7fa c9b0ed198d8a - Marketing Monday Newsletter #6, The Importance of On-Page Coding

Featured Company: Savoie Design & Build

Read More >

Featured Company: Transat Tours Canada

Read More >

Featured Company: DDM Pro

Read More >

How Many Types of Promotion Is Enough?

Read More >

Dominion Business Machines

Read More >

Marketing Monday Newsletter #49: The Power of Personas

Read More >

Featured Company: Lifestyle Home Products

Read More >

Marketing Monday Newsletter #48: Amplify Your Online Presence

Read More >

7 Signs your Website’s Design Is Hurting Your Return on Investment

Read More >

Get Started Right Now!

Check our answers to frequently asked questions

Contact Us

Fill in the form below and we will get back to you as soon as possible.