PPC can be a game changer for your business, ensuring you can reach users on your terms. Pay-per-click, known in the industry as PPC, can be valuable in the digital marketing world when running a business. PPC is an online advertising model where advertisers pay a publisher every time an advertisement link is clicked on. Alternatively, PPC is known as the cost-per-click (CPC) model. The pay-per-click model is offered primarily by search engines (e.g., Google) and social networks (e.g., Facebook). Google Ads, Facebook Ads, and Twitter Ads are currently the most popular platforms for PPC advertising.
While SEO and social media take time to build up visibility and optimization, paid ads provide a more direct route to messaging. These messages appear in Search Engine Results Pages (SERPs) above the organic results, ensuring that there is a valuable placement for ads.
When you bid and win the space for a keyword, you can show up first to a wide range of your audience searching for your services.