Marketing Monday Newsletter #22, On-Page SEO


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On-page SEO can make all the difference to your performance online. With the right support, you can ensure that you reach your audience for optimized results.

On-page SEO (Search Engine Optimization) is an all-important part of technical writing and optimization that helps to implement several key features within the webpage structure. This type of optimization focuses on the structure of every single page and how it can impact the ranking and value of the overall site. 

From focused keywords to peripheral keywords and phrases to internal linking strategies and layout, many page-by-page elements make it more valuable to the wider Google system.

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Optimization in Brief
SEO is the set of practices and elements that can be implemented on a website to generate more organic traffic through search engines. While the definition may seem vague, the practice involves using your content and structure to strategically point users and search engines toward specific content. This takes blog-type SEO and breaks it down to allow for much more specific keyword usage. 

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Pages are the easiest way to focus on phrases or keywords that are specific to a particular location or are unusual. This proves that optimization can be done in many different ways.

The process of optimization has changed a lot over time, which can affect what parts have the biggest impact. However, regardless of what works best, it will bring users to your website.
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Understanding the Basics
Optimization is a very broad topic and can refer to a multitude of elements and functions within a website. This is why a basic understanding is hard to outline in a few words. 

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Keyword usage and research would be the most essential things to know. Keywords are one of the building blocks of optimization, and effective research can ensure that your site is valuable across the board. These words and phrases will outline the focus of the content on each page, providing new, engaging, aligned, and relevant information for your users to see.
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Technical Start 
A meta title, also known as a title tag, is the text displayed on search engine result pages and browser tabs, indicating the topic of a webpage, while a meta description is a short summary that is shown in the search results and gives a searcher an idea of what your page content is about. 

As you add content online, make certain that your pages have a notably unique meta title and meta description. These two elements may seem insignificant to many people, but they are what appear in the search engine results first.

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When using a content management system, you should be able to easily and quickly update these elements across your website. Double-check that these tags are unique and contain the main keyword you want to target for each specific page.
Ensure that your page only has one H1 heading, or main heading, structured to answer a question for users. Having multiple H1 titles will confuse both readers and Google as to what the focus is. 
On-page SEO can make or break your online performance. With the right professional to support you, you can ensure better results. 

On-Page SEO is very important if you want your digital marketing plan to succeed. You can make your website more visible, relevant, and user-friendly by improving the content, structure, and metadata*.

It doesn’t matter if you’re new to SEO or an experienced professional, you should focus on the on-page factors to get higher rankings on search engines and attract more people to your website for free.

* A set of data that describes and gives information about other data.

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Louie Pateropoulos
louie@ditcanada.com
Book your free Strategy Chat with Senior Partner,
Louie Pateropoulos.
 

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