Off-Site SEO

This marketing approach encompasses creating and sharing online copy such as articles, blog posts, infographics, and social media posts. It is a means of promoting your brand without being overtly obvious, instead approaching your audience through external sources of information. 

Natural keywords are placed in the copy, linking to a company’s website. Link building is linking external pages to your website to stimulate interest in your brand directly.

It is a great benefit to any business to seek out and participate in forum discussions that are directly related to the products or services you offer. 

Building connections in this way creates a presence for your business, one where you can reply to threads, help others solve problems, or simply provide general tips and advice.

Also helpful is finding the forums which allow for links in the comments, as potential customers can then be directly routed to your website.

According to the latest research, people are spending more and more time on social networking sites than ever before! 

A great off-page SEO strategy, one which we utilize here at DIT Web Solutions, is to increase the awareness of your business through the reach that social networking provides.

When your content receives traffic from worldwide locations, it then appears more authoritative, as it then signals this increased reach to Google.

An infographic is a collection of information that is put into a visual graphic image. This leads to easier understanding and is one of the best methods to turn dull information into shareable content.

These infographics are eye-catching, provide clear and concise data, are searchable, and improve SEO, among many other benefits and opportunities.

Off-site SEO has many benefits, but most prominently, it is another means of ranking highly on Google’s results page. Google uses several factors in its’ ranking algorithms to determine which website is more trustworthy and legitimate. 

Recently, Google had targeted ad-heavy sites whose sole purpose is to generate revenue rather than offer something of value to their users. Therefore, content and links need to be completely explanatory and natural, as every link pointing toward your website influences Google’s algorithm.

Unnatural links will lower your Google ranking, and Google will eventually issue you a penalty.

By implementing best practices, your company will climb Google’s rankings by implementing the correct elements on external sites. This increases your online visibility, creates more traffic, generates a vote of confidence and trust, improves reputation, and promotes your brand. 

These elements can be a major driver of traffic and, in turn, sales.

Off-site content building can benefit your business, giving you more reach across the online space and a more effective SEO approach.

With our team of professionals at DIT Web Solutions supporting your business, you can ensure more users are driven to your website.

———————————————

Contact me to find out more.