Google analytics. This is a free tool that tracks website traffic, user behaviour, and other key metrics. It can help you identify which pages are performing well and which need improvement.
Google search console. This tool helps you understand how Google interacts with and understands your website. It also provides information on which keywords your website is ranking for and any issues that need to be fixed.
SEMrush. This is a popular tool used for keyword research, site audits, backlink analysis, and competitor research. It provides insights into your website’s overall optimization performance and helps identify areas that need improvement.
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