Marketing Monday Newsletter #32, Improved Conversion Rate


8c58843a f46d be49 fd82 8d6819f9f244 - Marketing Monday Newsletter #32, Improved Conversion Rate
How to Optimize Your Website for Improved Conversion


c83d1be5 de3d 7b95 0083 f4a35a4bb73a - Marketing Monday Newsletter #32, Improved Conversion Rate
When you leverage your website correctly, you can use it as a platform to engage users and entice them to look within your site. With the right professional support, you can create a space that is welcoming and quick to load.

Read on to find out more about optimizing your site for success.

a0e7eefa 48dd 436b 2174 f83c6134df71 - Marketing Monday Newsletter #32, Improved Conversion Rate
Mobile Optimization
Most people have heard that mobile device optimization is critical for increasing conversion rates and sales. A fulfilling user experience is made possible by optimizing your website for various mobile platforms, devices, and web browsers. This helps you increase conversions. 

Users can be rapidly converted, and you can anticipate their next step when a website has an optimal layout for the screen size of a device with smooth navigation.

5e681e95 4385 4137 c8f4 caa5a5146d50 - Marketing Monday Newsletter #32, Improved Conversion Rate
Responsive Pages
A website that takes too long to load can quickly put off prospects from further engagement with your business, both online and offline. Companies that provide a flawless user experience, especially when it comes to loading speed, will often stay ahead of the competition. 

You should optimize your website so that it loads in no more than four to five seconds. Additionally, the best approach to making sure your audience isn’t waiting for the landing page to load is to carefully test this optimization before it is implemented on your site.

When your images and elements load quickly, it gives users a seamless user experience.

19e0ba30 8380 3d87 f5f0 524747245c49 - Marketing Monday Newsletter #32, Improved Conversion Rate
Call-to-Action Buttons
Conversion rate optimization requires effective sign-up forms and CTA (Call-To-Action) buttons. Adding a CTA at random is meaningless if you don’t have a sound marketing strategy in place. 

Most businesses and marketers minimize the importance of a call to action when it comes to improving conversions and empowering the business to bring in increased profits. The use of an efficient CTA can enhance conversion rates.

However, how do you decide where to place a CTA? Traditionally, the best practice to place CTA buttons is “above the fold*” on landing pages or on the top portion of a web page, which is visible without the user having to scroll. This is still a best practice but not the only option. Some additional options with high conversion potential include:

  • At the top of a web page
  • In the sidebar
  • In a welcome pop-up message

*Above the fold refers to the section of your website that users first see when they land on a page. The content above the fold is the header, text, imagery, or video that’s visible before users have to scroll.

9e5eaba1 1c02 1574 84fe 0a8ded4c9408 - Marketing Monday Newsletter #32, Improved Conversion Rate
Analyze Visitor Data
Consumers today are always searching for an omnichannel experience that will deliver a smooth and consistent experience. Omnichannel is a customer-centric approach in which the integration and cooperation of the various channels of an organization are used to interact with consumers, with the goal of creating a consistent brand experience.

Here are 2 examples of companies that are using omnichannel marketing:

  1. Through its’ mobile rewards app, Starbucks is able to better integrate the mobile experience with the in-store experience by putting consumer convenience first. Users can reload their cards from their phone or desktop computer. By using the app to pay, they are rewarded with points that can be applied to a free coffee. Additionally, they can skip the morning line by ordering in advance. 
  2. Costco has large sprawling physical stores and a strong online presence as well. It is a brand that has a strong omnichannel presence with brick and mortar warehouses, a great website, a mobile app and plenty of ways to mix it all up.

As you can see, these 2 giant brands in the Canadian retail industry are trying their best to engage with their customers at every touchpoint. As a result, they will be able to gain bigger sales as well as build up customer loyalty. 

In fact, the benefit of the new business model is far more than what you can expect. If you are also in the pursuit of building an omnichannel business strategy, you know that you are not alone. There are many tech innovations being developed to support businesses.

Businesses must take swift action to address user behaviour and invest in omnichannel experiences across all platforms to give customers the best experience.

6163ecc9 e8a3 0764 dcb6 58cbf42ca701 - Marketing Monday Newsletter #32, Improved Conversion Rate
Building Credibility

Building credibility is complex. It can take a lot of time to build your customers’ trust. Not to mention, it takes even more work to maintain that trust. 

Credibility is important for small businesses and large corporations alike. Without it, your business can struggle to attract and retain customers.

If you want to build trust with your customers, put in a little legwork and show them you can be trusted. Check out five ways you can build and maintain your business’s credibility. 

  1. Ensure you have a user-friendly website
  2. Make sure your website is secure – have SSL-certified badges highly visible
  3. Be consistent and transparent about your business 
  4. Use customer testimonials to your advantage
  5. Create a sense of trustworthiness by profiling the team of people who work with you

Take a cue from these points and look to reflect them through your website. Focus on great user experience, specific messaging, security and social proof. With these, your website will become more reliable and authentic, building your business credibility over time.

——————

Contact me today to find out more.

0789ea6e 59b7 2f5a 2376 8b0e2a34f663 - Marketing Monday Newsletter #32, Improved Conversion Rate
Louie Pateropoulos
louie@ditcanada.com
Book your free Strategy Chat with Senior Partner,
Louie Pateropoulos.
 

370c5165 7bff 7b47 72be 4a616c353db6 - Marketing Monday Newsletter #32, Improved Conversion Rate

4b3098a8 a664 b1a4 cc7b 57c3aa51988b - Marketing Monday Newsletter #32, Improved Conversion Rate

546e375e 8ad6 c603 b7fa c9b0ed198d8a - Marketing Monday Newsletter #32, Improved Conversion Rate

8c58843a f46d be49 fd82 8d6819f9f244 - Marketing Monday Newsletter #32, Improved Conversion Rate
How to Optimize Your Website for Improved Conversion


c83d1be5 de3d 7b95 0083 f4a35a4bb73a - Marketing Monday Newsletter #32, Improved Conversion Rate
When you leverage your website correctly, you can use it as a platform to engage users and entice them to look within your site. With the right professional support, you can create a space that is welcoming and quick to load.

Read on to find out more about optimizing your site for success.

a0e7eefa 48dd 436b 2174 f83c6134df71 - Marketing Monday Newsletter #32, Improved Conversion Rate
Mobile Optimization
Most people have heard that mobile device optimization is critical for increasing conversion rates and sales. A fulfilling user experience is made possible by optimizing your website for various mobile platforms, devices, and web browsers. This helps you increase conversions. 

Users can be rapidly converted, and you can anticipate their next step when a website has an optimal layout for the screen size of a device with smooth navigation.

5e681e95 4385 4137 c8f4 caa5a5146d50 - Marketing Monday Newsletter #32, Improved Conversion Rate
Responsive Pages
A website that takes too long to load can quickly put off prospects from further engagement with your business, both online and offline. Companies that provide a flawless user experience, especially when it comes to loading speed, will often stay ahead of the competition. 

You should optimize your website so that it loads in no more than four to five seconds. Additionally, the best approach to making sure your audience isn’t waiting for the landing page to load is to carefully test this optimization before it is implemented on your site.

When your images and elements load quickly, it gives users a seamless user experience.

19e0ba30 8380 3d87 f5f0 524747245c49 - Marketing Monday Newsletter #32, Improved Conversion Rate
Call-to-Action Buttons
Conversion rate optimization requires effective sign-up forms and CTA (Call-To-Action) buttons. Adding a CTA at random is meaningless if you don’t have a sound marketing strategy in place. 

Most businesses and marketers minimize the importance of a call to action when it comes to improving conversions and empowering the business to bring in increased profits. The use of an efficient CTA can enhance conversion rates.

However, how do you decide where to place a CTA? Traditionally, the best practice to place CTA buttons is “above the fold*” on landing pages or on the top portion of a web page, which is visible without the user having to scroll. This is still a best practice but not the only option. Some additional options with high conversion potential include:

  • At the top of a web page
  • In the sidebar
  • In a welcome pop-up message

*Above the fold refers to the section of your website that users first see when they land on a page. The content above the fold is the header, text, imagery, or video that’s visible before users have to scroll.

9e5eaba1 1c02 1574 84fe 0a8ded4c9408 - Marketing Monday Newsletter #32, Improved Conversion Rate
Analyze Visitor Data
Consumers today are always searching for an omnichannel experience that will deliver a smooth and consistent experience. Omnichannel is a customer-centric approach in which the integration and cooperation of the various channels of an organization are used to interact with consumers, with the goal of creating a consistent brand experience.

Here are 2 examples of companies that are using omnichannel marketing:

  1. Through its’ mobile rewards app, Starbucks is able to better integrate the mobile experience with the in-store experience by putting consumer convenience first. Users can reload their cards from their phone or desktop computer. By using the app to pay, they are rewarded with points that can be applied to a free coffee. Additionally, they can skip the morning line by ordering in advance. 
  2. Costco has large sprawling physical stores and a strong online presence as well. It is a brand that has a strong omnichannel presence with brick and mortar warehouses, a great website, a mobile app and plenty of ways to mix it all up.

As you can see, these 2 giant brands in the Canadian retail industry are trying their best to engage with their customers at every touchpoint. As a result, they will be able to gain bigger sales as well as build up customer loyalty. 

In fact, the benefit of the new business model is far more than what you can expect. If you are also in the pursuit of building an omnichannel business strategy, you know that you are not alone. There are many tech innovations being developed to support businesses.

Businesses must take swift action to address user behaviour and invest in omnichannel experiences across all platforms to give customers the best experience.

6163ecc9 e8a3 0764 dcb6 58cbf42ca701 - Marketing Monday Newsletter #32, Improved Conversion Rate
Building Credibility

Building credibility is complex. It can take a lot of time to build your customers’ trust. Not to mention, it takes even more work to maintain that trust. 

Credibility is important for small businesses and large corporations alike. Without it, your business can struggle to attract and retain customers.

If you want to build trust with your customers, put in a little legwork and show them you can be trusted. Check out five ways you can build and maintain your business’s credibility. 

  1. Ensure you have a user-friendly website
  2. Make sure your website is secure – have SSL-certified badges highly visible
  3. Be consistent and transparent about your business 
  4. Use customer testimonials to your advantage
  5. Create a sense of trustworthiness by profiling the team of people who work with you

Take a cue from these points and look to reflect them through your website. Focus on great user experience, specific messaging, security and social proof. With these, your website will become more reliable and authentic, building your business credibility over time.

——————

Contact me today to find out more.

0789ea6e 59b7 2f5a 2376 8b0e2a34f663 - Marketing Monday Newsletter #32, Improved Conversion Rate
Louie Pateropoulos
louie@ditcanada.com
Book your free Strategy Chat with Senior Partner,
Louie Pateropoulos.
 

370c5165 7bff 7b47 72be 4a616c353db6 - Marketing Monday Newsletter #32, Improved Conversion Rate

4b3098a8 a664 b1a4 cc7b 57c3aa51988b - Marketing Monday Newsletter #32, Improved Conversion Rate

546e375e 8ad6 c603 b7fa c9b0ed198d8a - Marketing Monday Newsletter #32, Improved Conversion Rate

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