Marketing Monday Newsletter #31, Google Trends


e2995eba f4e5 9dff c985 47f754083ab4 - Marketing Monday Newsletter #31, Google Trends

Google Trends & The Future of SEO


11c779f0 8175 3c55 9570 a8fcf613ea02 - Marketing Monday Newsletter #31, Google Trends

Making use of Google Trends before they pass can be beneficial to sustaining and growing your business online.

Google Trends is a free website tool that analyzes the popularity of Google search terms using real-time data. It shows users what people are searching for as impacted by time, season, and location. You can then use that information to create your marketing strategy.

As these systems show the analytics of topics of discussion, you can use them to drive interested people to your pages through relevant writing.

Acting quickly and decisively gives you an advantage in the market. Read on to learn more about the benefits of staying ahead with the right expertise on hand.

7c50e8bc 7708 4236 020c 1e0f014ac274 - Marketing Monday Newsletter #31, Google Trends

Identify Niches

You can easily find quickly growing or newly discovered niche topics by using this data-focused system. You can adjust your search range from “Past 12 months” to “2010-present” when looking for a new niche. 

Through this data, you can see whether topics and search volumes are rising or falling and how they compare to historical performance. However, it also lets you take a precise snapshot of seasonal changes.

df824d97 5b01 f5ed 9b80 67706e0c31ba - Marketing Monday Newsletter #31, Google Trends

Utilize Relevant Product Categories

This system also makes it simple to find a niche topic that is rapidly increasing in value. You should constantly change your search range to ensure you get a full scope of traction and relevance when looking for a new niche. By doing this, you can determine whether the search traffic is increasing or decreasing. You can also use it to get an accurate image of seasonal variations.

6e5b522a 389b 8236 87c3 579a1babf9f1 - Marketing Monday Newsletter #31, Google Trends

Improved Keyword Research

Imagine that you offer men’s shirts in your store. Google Trends indicates a real-time performance metric for this keyword. If it shows an increase in search volume, that is vitally good, however a drop or fluctuation can be a sign to pull away. But right now, you must decide which keywords to use, how to name your product categories, and how to make a blog post about men’s shirts as search-engine-friendly as possible. 

505ebcea dcf7 506d 6594 0b9cd7f1d349 - Marketing Monday Newsletter #31, Google Trends

Create Content About Current Trends

On the front page of Google Trends, there is a section for trending searches. Trending searches will reveal the current hottest topics. You can browse daily trending searches as well as current search trends while searching by nation. Although celebrity news dominates most trending searches, there are other hot topics related to specific niches.

SEO trends must be captured before they lose relevance, and with the right professional team, you can catch every piece of content on the uptake of a trend. Focusing on these opportunities can be great for your marketing campaigns. 

——————

Contact me today to find out more.

0789ea6e 59b7 2f5a 2376 8b0e2a34f663 - Marketing Monday Newsletter #31, Google Trends

Louie Pateropoulos
louie@ditcanada.com
Book your free Strategy Chat with Senior Partner,
Louie Pateropoulos.

370c5165 7bff 7b47 72be 4a616c353db6 - Marketing Monday Newsletter #31, Google Trends

4b3098a8 a664 b1a4 cc7b 57c3aa51988b - Marketing Monday Newsletter #31, Google Trends


546e375e 8ad6 c603 b7fa c9b0ed198d8a - Marketing Monday Newsletter #31, Google Trends

Marketing Monday Newsletter #47: The Secret Weapon for SEO Success

Read More >

Enhancing Customer Experience on Your Online Platforms

Read More >

Featured Company: The Down Syndrome Association of York Region (DSAYR)

Read More >

What Does Conversion Rate Mean for Your Business?

Read More >

Featured Company: Enterprise Aviation Group

Read More >

Featured Company: YWCA Durham

Read More >

Featured Company: Affordable Kitchens

Read More >

Featured Client: Ritestone Interlock & Landscaping

Read More >

Marketing Monday Newsletter #46: How To Dominate Your Industry Online

Read More >

Get Started Right Now!

Check our answers to frequently asked questions

Contact Us

Fill in the form below and we will get back to you as soon as possible.