Marketing Monday Newsletter #24

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Local search listings have a major impact on a business’s ability to push its websites to rank higher in today’s online climate

In 2023, local search listings and results will have a far greater impact on the performance of your pages in SERPs (Search Engine Results Pages). It is key that every business engaged with users online utilizes these approaches to direct online traffic more effectively to their website. While optimization and location-based keywords are one element of this, another is setting up a listing and Google Business Profile.

Businesses that are easy to find online perform better than those that do not prioritize this. Continue reading to learn more about local listings SEO (Search Engine Optimization).

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What Exactly Is A Local Listing?

Local SEO is an approach to search engine optimization that aligns your site and pages with a physical location or area of operation. On Google, you will also need the right Google Business Profile to correctly align your business with your physical address for the map system. In the greater scheme of things, this also ensures you can make your business listing on the local map appear more frequently.

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Google’s main job is to answer queries and questions with the best possible, most accurate response available. When you search with your device location turned on or with location-specific keywords, those map and business listing results will be far more likely to appear among the top posts.

If you search for restaurants, local results will be presented at the top of the page and on the side, placed above the organic search results. This means that Google has found that you have an immediate need that can be taken care of by nearby professionals.

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Google’s Determining Factors

Google keeps its organic search ranking algorithms a closely guarded secret, but on the other hand, when it comes to local results, they have been pretty forthcoming about the most essential elements involved in determining performance. The three main categories of ranking factors, according to Google, are relevance, distance, and prominence.

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Improving Brand Presence

Oftentimes, the community around your business will be the primary source of customers for your business, as you are the most convenient location solution. Regardless of your industry, being visible to people nearby is critical for directing people to your services. If the people in your area cannot find your business online, you might as well be invisible. On the other hand, when you have optimization tuned in and a refined Google Business Profile, you can be sure that your business is showing up to everyone in your area.

Local search listings are having a major impact on the ability of a business website to rank in today’s online climate. Professionals will support and guide you into better refinement and future optimization of your pages so that they appear to your local audience with minimal effort. 

Contact DIT Web Solutions today and find out how this relates directly to your business and what you can do about it.

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Louie Pateropoulos
Book your free Strategy Chat with Senior Partner,
Louie Pateropoulos.

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