Marketing Monday Newsletter #24

In 2023, local search listings and results will have a far greater impact on the performance of your pages in SERPs (Search Engine Results Pages). It is key that every business engaged with users online utilizes these approaches to direct online traffic more effectively to their website. While optimization and location-based keywords are one element of this, another is setting up a listing and Google Business Profile.

Businesses that are easy to find online perform better than those that do not prioritize this. Continue reading to learn more about local listings SEO (Search Engine Optimization).

Local SEO is an approach to search engine optimization that aligns your site and pages with a physical location or area of operation. On Google, you will also need the right Google Business Profile to correctly align your business with your physical address for the map system. In the greater scheme of things, this also ensures you can make your business listing on the local map appear more frequently.

If you search for restaurants, local results will be presented at the top of the page and on the side, placed above the organic search results. This means that Google has found that you have an immediate need that can be taken care of by nearby professionals.

Google keeps its organic search ranking algorithms a closely guarded secret, but on the other hand, when it comes to local results, they have been pretty forthcoming about the most essential elements involved in determining performance. The three main categories of ranking factors, according to Google, are relevance, distance, and prominence.