Marketing Monday Issue 24

007badbd 8fdd e745 a2ac 16b6e594167f - Marketing Monday Issue 24

Local search listings have a major impact on a business’s ability to push its websites to rank higher in today’s online climate

In 2023, local search listings and results will have a far greater impact on the performance of your pages in SERPs (Search Engine Results Pages). It is key that every business engaged with users online utilizes these approaches to direct online traffic more effectively to their website. While optimization and location-based keywords are one element of this, another is setting up a listing and Google Business Profile.

Businesses that are easy to find online perform better than those that do not prioritize this. Continue reading to learn more about local listings SEO (Search Engine Optimization).

df33eb53 dffc 13b8 cdbc 90c55dda0365 - Marketing Monday Issue 24

What Exactly Is A Local Listing?

Local SEO is an approach to search engine optimization that aligns your site and pages with a physical location or area of operation. On Google, you will also need the right Google Business Profile to correctly align your business with your physical address for the map system. In the greater scheme of things, this also ensures you can make your business listing on the local map appear more frequently.

4504370d f604 3a2b 2ac7 57dd9b1c3400 - Marketing Monday Issue 24

Google’s main job is to answer queries and questions with the best possible, most accurate response available. When you search with your device location turned on or with location-specific keywords, those map and business listing results will be far more likely to appear among the top posts.

If you search for restaurants, local results will be presented at the top of the page and on the side, placed above the organic search results. This means that Google has found that you have an immediate need that can be taken care of by nearby professionals.

870ceba5 57d8 7a98 aa33 03588a7fe013 - Marketing Monday Issue 24

Google’s Determining Factors

Google keeps its organic search ranking algorithms a closely guarded secret, but on the other hand, when it comes to local results, they have been pretty forthcoming about the most essential elements involved in determining performance. The three main categories of ranking factors, according to Google, are relevance, distance, and prominence.

dbdc1c23 7f88 bcf1 7dd5 a8591b31fcee - Marketing Monday Issue 24

Improving Brand Presence

Oftentimes, the community around your business will be the primary source of customers for your business, as you are the most convenient location solution. Regardless of your industry, being visible to people nearby is critical for directing people to your services. If the people in your area cannot find your business online, you might as well be invisible. On the other hand, when you have optimization tuned in and a refined Google Business Profile, you can be sure that your business is showing up to everyone in your area.

Local search listings are having a major impact on the ability of a business website to rank in today’s online climate. Professionals will support and guide you into better refinement and future optimization of your pages so that they appear to your local audience with minimal effort. 

Contact DIT Web Solutions today and find out how this relates directly to your business and what you can do about it.

0789ea6e 59b7 2f5a 2376 8b0e2a34f663 - Marketing Monday Issue 24

Louie Pateropoulos
Book your free Strategy Chat with Senior Partner,
Louie Pateropoulos.

370c5165 7bff 7b47 72be 4a616c353db6 - Marketing Monday Issue 24

4b3098a8 a664 b1a4 cc7b 57c3aa51988b - Marketing Monday Issue 24

546e375e 8ad6 c603 b7fa c9b0ed198d8a - Marketing Monday Issue 24

Featured Company: Savoie Design & Build

Read More >

Measuring SEO Success

Read More >

SEO Copywriting

Read More >

Data and Analytics

Read More >

Featured Client: Cloverhill Gardening & Landscaping

Read More >

Marketing Monday Issue 24

Read More >

Featured Client: Cardinal Industrial Solutions

Read More >

Four Measures of SEO in Toronto

Read More >

Featured Company – Bright Vision Business Solution

Read More >

Get Started Right Now!

Check our answers to frequently asked questions

Contact Us

Fill in the form below and we will get back to you as soon as possible.