Marketing Monday Newsletter #10, Digital Marketing Reporting Systems

At the end of the year, when your business takes some well-deserved time off, it’s important to reflect back on your achievements and struggles. However, it can be difficult to see the bigger picture of your accomplishments without consistent digital marketing performance reporting.

The goal for any business is continuous and sustainable growth, which means every digital marketing report should be compiled to answer critical questions, such as which months were the busiest, what pages of your website attracted the most attention, etc.

It is also beneficial for you to know which campaigns received the most interest, what time of year promotional ads performed the best, when you made the most sales, and what campaigns were running at that time.

These big picture trends should be observed and noted for your year ahead, so you know which areas of your marketing efforts need more attention and investment.

Our Benchmark reporting refers to the initial SEO reports that show you where you started out just before the launch of your marketing campaign. These reports are used to compare your pre-campaign statistics with future performance reports once the campaign has been launched.

It can also sometimes include analysis reports of where your competitors are at in their campaigns at the same starting point. This can also give you a holistic review of your digital marketing performance against that of other brands in your industry.

These benchmarks help to:

This view of your brand health will help you prioritize digital investments according to your brand’s biggest digital marketing opportunities.

Ultimately, when your business leverages marketing benchmarks, you can effectively maximize the impact of your digital efforts.