I am always fascinated when I see a business in a different area or a business enterprise that’s busier than others. I instinctively do an investigation in my mind to see why. The results and reasons are always the same. The business methodology or tactics are different from area to area, but the overall measure of success is the same and applies to any business in the world.
Things that I have observed during this family trip to Greece:
- Some taverns are busier than others
- Some beaches are busier than others
- One individual, who is one of many taxi drivers for the island, is having his best year ever.
Here are the reasons:
Most of the taverns have generally the same Greek food. The variables are the cooks, the speed of service, the interest level of the staff, pricing is generally the same so that is not a big variable. One place serviced us fast, another I had to get the server several times and he forgot one of our orders.
All the food is great. Most taverns bring watermelon and melons at the end of the meal, for free. At one tavern, after the main meal, the restaurant served a variety of Greek pastries and ice-cream for free. We were all impressed and the desserts were delicious. We left with a feeling that we would refer this tavern to others. Hmm, something is different here. We call that “exchange in abundance” or a “better story at the end than was expected.” This principle applies to any business: your business will be the one that is remembered and will be at the top of your customer’s mind for referrals.