Featured Company: The Great Canadian Sox Company


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Sunil Khimasia And Family
Owner

The Great Canadian Sox Company, a Canadian, family-owned business, has recently partnered with DIT Web Solutions to elevate their marketing efforts and streamline their online presence. This strategic collaboration is set to enhance the company’s reach and efficiency in the competitive market of premium socks.

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Founded in 1934, The Great Canadian Sox Company has a rich history, starting in the Canadian logging industry and evolving into a leader in outdoor adventure socks through their J.B. Fields brand.

Over the decades, the Khimasia family has expanded the company, embracing e-commerce and opening multiple retail locations. Today, the company is known for its high-quality, technically advanced socks designed for various outdoor activities and harsh weather conditions.

The decision to partner with DIT Web Solutions comes as a natural progression in The Great Canadian Sox Company’s commitment to innovation and customer satisfaction.

Recognizing the increasing importance of marketing and sales, the company knew they needed to enhance their marketing strategy and develop a robust, reliable website. We stepped in to help, offering traditional marketing services and technical support tailored to their specific needs.

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With a wide array of marketing services at their disposal, The Great Canadian Sox Company has rolled out 600 new lawn signs to catch the eyes of potential customers and build their brand presence.

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Additionally, Josh, our Project Manager, ensures The Great Canadian Sox Company gets regular website updates and is available for rapid turnaround on any support they require. This will keep the website current with the latest features and information, ensuring customers enjoy a seamless and efficient shopping experience.

The partnership with DIT Web Solutions aligns with The Great Canadian Sox Company’s mission to promote outdoor lifestyles and ensure customer satisfaction with their premium quality products.

By leveraging great marketing strategies and maintaining a top-tier online presence, their company is well-positioned to continue the legacy of excellence and community engagement.

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Services provided are:

Check out greatsox.com today and ignite your imagination! Find the perfect spark for your style.

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About Us

As a Canadian-owned and operated family business, The Great Canadian Sox Company knows the value of products made in Canada. Established in 1934, the company’s proud sock history started in the Canadian logging industry and carries on that tradition with J.B. Fields, its’ outdoor adventure brand which specializes in technical socks for hiking, work wear, and extremely cold weather.

In 1988, Sunil Khimasia, and his brother, Bipin, bought The Great Canadian Sox Company, putting their strong textile business background to work. Sunil’s son, Sid, who had spent many summer breaks on the factory floor joined the family business full-time in 2008. Seeing the economic shift toward online sales, Sid led the company to open e-commerce stores on Amazon, eBay, and eventually greatsox.com. His sister, Priyanka, joined the company in 2015 and opened the first retail store in East Danforth, Toronto, soon followed by two more Toronto locations, as well as a Cambridge location.

The company, which originally focused on customer sport and pattern dress and casual socks, now offers a greatly expanded line boasting its’ traditional premium quality products with a guaranteed comfortable fit. Today, The Great Canadian Sox Company manufactures both custom private label as well as their house brands – J.B. Field’s and Vagden.

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THE ECO-FRIENDLY CHOICE: ORGANIC COTTON SOCKS AND SUSTAINABLE DISPOSAL

In today’s world, making conscious choices about the products we use has become increasingly important. Let’s take a quick look at why organic cotton socks are a smart choice and how to dispose of them responsibly when the time comes.

Why Organic Cotton Socks? Organic cotton socks are made from cotton that is grown without the use of synthetic pesticides or fertilizers. This means that the cotton plants are cultivated using natural methods that promote soil health and biodiversity. As a result, organic cotton socks are not only better for the environment but also tend to be softer and more breathable, providing you with superior comfort.

Sustainable Disposal When it’s time to say goodbye to your old socks, it’s important to dispose of them properly to minimize waste. Instead of tossing them in the trash, where they’ll likely end up in a landfill, consider recycling them through fabric recycling programs. Many municipalities offer textile recycling services, or you can look for local organizations that accept old textiles for recycling. By recycling your old socks, you’re helping to reduce waste and support a more sustainable approach to fashion.

 


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DIT = Drive – Imagination – Technology

At DIT Web Solutions, we are interested in how to get through to people’s minds, how to position a product or service, and break through the noise.  The whole purpose of the internet and all this technology is to get your communication across.

You need to think differently to get different results. We wanted to create a company that delivered web solutions that excited people – that captured their imagination and allowed them to think bigger than they ever thought possible about their products, their business, and even themselves.

To do that we’ve created a team of incredible thinkers and doers – people who live beyond what’s possible, right now.

Let us know more about your story and your marketing challenges today.

 

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Louie Pateropoulos
louie@ditcanada.com


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