Featured Company: Murphy’s Masonry

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Ruairi Murphy

Today’s Featured Company has been servicing the GTA and surrounding areas since 2016. This family-owned business has thrived and done well in our diverse community by focusing on delivering quality residential masonry.

In 2023 Murphy’s Masonry decided to take their online presence to the next level and joined up with the DIT Web Solutions team.  As the saying goes, “it’s teamwork that makes the dreamwork.” In keeping with that theme – here are some of the team leaders that helped set up and market Murphy’s Masonry:

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Technical Services Manager
DIT Web Solutions helped Murphy’s Masonry stabilize their website by setting up a secure and robust hosting environment. This included monthly security and a security certificate creating a digital fortress to protect them from any cyber threats.

Having domains and hosting through different companies can often add complications, renewal difficulties, and in some cases, websites can even go down due to issues with the domain or hosting companies. To prevent this, their domain name was also secured and kept within the

DIT envelope to ensure seamless renewals and uninterrupted uptime for their website.

Once these technical details were taken care of, we embarked on their

digital marketing journey

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SEO Specialist
Starting with SEO (Search Engine Optimization) is a vital first step. This puts all the pieces of the puzzle in place to ensure Murphy’s Masonry are found in internet searches and made visible in a crowded masonry marketplace.

You can see here some of the results:

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Murphy’s Masonry wanted to expand the business, but was not visible on the major search engines. Their aim was to expand their business but they faced the challenge of limited visibility on major search engines. Through consistent and ongoing adjustments, they have now notably increased their online presence. 

Their numbers of new visitors have been increasing steadily since late 2023. The number of people completing their online form for appointments and estimates has doubled in just the last three months!

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Google Ads Specialist
Next, we set them up for immediate lead generation through a Google Ads campaign.  This put them right at the top of the page for certain search terms and open for faster and qualified lead results.

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The conversions (leads) increased by 75% compared to the previous 6 months and we reduced cost per conversion by 36%.
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Seasonal changes can affect the traffic to your website for many industries, including masonry. Our Google Ads Specialist increased the Click-Through Rate and with the added boost of engaging content and a strong social media presence, we were able to maintain the digital authority of Murphy’s Masonry even through the winter months!

Murphy’s Masonry joined forces with DIT Web Solutions because they wanted to work smarter, be more dependable, and grow their business. Thanks to our know-how, they’ve made their online processes smoother, attracted more customers, and strengthened their standing as top dogs in the industry.

Now, with this partnership in their back pocket, Murphy’s Masonry is ready to tackle the online world head-on and go for the gold!

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Services provided are:

*SSL = Secure Sockets Layer, technology for encrypting information between a website and a browser

Discover the full range of Murphy’s Masonry contractor services. Visit their website today at murphysmasonry.ca.

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Who We Are

Murphy’s Masonry is a family owned and operated business that prides itself on top quality work and exceptional customer service. We provide full masonry services for your home.

Masonry can be described as a craft requiring skill, strength, agility, an excellent eye, with proper training and experience, the proper materials plus the right equipment. Murphy’s Masonry specializes in brick repairs, brick replacement, retaining walls, block walls, brick wall repairs, stone veneer, tuckpointing, brick veneer and masonry repair. We have been working on residential homes for over 8 years.

No job is too big or too small. Our most important priority is always to make certain each of our customers are 100% satisfied and all jobs are finished in a very timely and professional manner. As a company that tries to follow the “Golden Rule*,” we believe strongly in strengthening and growing the partnerships which we have developed throughout the years with our many quality suppliers and customers.

*The Golden Rule is the principle of treating others as one would want to be treated by them.

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Our Services

With years of experience, we specialize in delivering top-quality masonry services for residential and commercial projects, no matter the size of your undertaking. Whether you need brickwork or stonework, our team is committed to providing exceptional craftsmanship and 100% customer satisfaction.

Murphy’s Masonry specializes in brick repairs, brick replacement, retaining walls, block walls, brick walls, stone veneer, tuckpointing, brick veneers, and masonry repair. We are your trusted masonry contractor in Toronto and have worked in residential homes for over eight years. Our service area includes Etobicoke, Mississauga, Burlington, Hamilton, Scarborough, and North York. 

Covering Toronto and the GTA, our services include:

  •  Residential Masonry Services in Toronto
  • Commercial Masonry Contractors in Toronto
  • Expert Brickwork and Stonework
  • Construction and Restoration
  • Chimney and Fireplace Repairs
Our team is committed to our craft and uses only top-quality materials and techniques to ensure that all work is done to your satisfaction for long-lasting and aesthetically pleasing results for all our masonry work. 

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DIT = Drive – Imagination – Technology

At DIT Web Solutions, we are interested in how to get through to people’s minds, how to position a product or service, and break through the noise.  The whole purpose of the internet and all this technology is to get your communication across.

You need to think differently to get different results. We wanted to create a company that delivered web solutions that excited people – that captured their imagination and allowed them to think bigger than they ever thought possible about their products, their business, and even themselves.

To do that we’ve created a team of incredible thinkers and doers – people who live beyond what’s possible, right now.

Let us know more about your story and your marketing challenges today.


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Louie Pateropoulos

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