Featured Company: E.W. Smith Roofing

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Earl Smith

In the roofing world, where shingles matter and leaks are a problem, E.W. Smith Roofing decided to teamed up with DIT Web Solutions to update their online presence.

They wanted to protect their reputation online, and decided that we were the perfect partner for this. Now, with a new and improved website, E.W. Smith Roofing is ready to serve customers better and make a lasting impression in the digital age.

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Our first task was to create a stylish website for E.W. Smith Roofing. This not only elevated their online image but also enhanced user experience through streamlined navigation. This attractive website began drawing in more customers, boosting E.W. Smith Roofing’s online appeal.

E.W. Smith Roofing enhanced their online security with robust hosting measures, protecting their business against the constant stream of online threats. This gives them peace of mind, allowing them to focus on core business activities.

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Recognizing the significance of search engine rankings to boost their website visibility, E.W. Smith Roofing decided to add this magical elixir of Search Engine Optimization* to increase the volume of visitors to their, generating more leads overall.

*Search Engine Optimization, or SEO, is the practice of optimizing online content and websites to improve their visibility in search engine results, aiming to increase organic (non-paid) traffic.


 In the end, E.W. Smith Roofing and DIT Web Solutions became the dynamic duo of the digital realm. With a website that turns heads, security tighter than a well-sealed roof, and SEO that propels them to the top, E.W. Smith Roofing is now reaching new heights in the roofing game. They’re not just fixing roofs; they’re fixing their place in the digital skyline. Cheers to E.W. Smith Roofing – where the only leaks they have now are the juicy details of their success! 

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Services being provided:

*SSL = Secure Sockets Layer, technology for encrypting information between a website and a browser.

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In May 2023, the website’s organic traffic was almost zero. The strategy was revamped from targeting the keywords on the homepage to separate landing pages* that helped to boost the rankings and organic traffic to almost 60 users per month.

A landing page is a standalone web page designed with a specific goal, often used in marketing campaigns, to capture visitor information or encourage a particular action, such as making a purchase or signing up for a service.

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There is also a similar pattern of growth observed in the ranking keywords, from no keywords ranking on the first page in May 2023 to 8 keywords ranking on Page 1 of Google, 26 keywords ranking on page 2, which will start to rank on Page 1 very shortly.
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Looking for top-notch roofing services in Toronto? From repairs to installations and more, E. W. Smith Roofing has established itself as a leading roofing company in Toronto, consistently delivering superior roofing services for over 4 decades. We’ve been taking care of local customers since 1979, and it all starts with the free consultation that we offer (some conditions apply).

Your roof has an essential job to do, and so does the roofing company that you hire. When you need repairs or replacements, our team is here to assist you. We are proud to offer a comprehensive selection of roofing services in Toronto, and our skills and equipment allow us to handle almost any roofing project.

We are an eleven-time winner of the Consumer Choice Award since 2007!

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Here at E. W. Smith Roofing, we understand that you have numerous choices when it comes to choosing a roofing company in Toronto, but we believe that we should always be your first choice. Here’s why:
  • Our comprehensive range of roofing services in Toronto
  • Decades of experience in the industry
  • Focus on customer satisfaction and communication
  • Expert team of roofing professionals
  • Attention to detail, and carrying out projects with care
  • Dozens of positive reviews
  • We work with many different types of roofs
When you choose E. W. Smith Roofing, you certainly won’t be disappointed. Our experienced team will be with you every step of the way, ensuring that your experience with us is a positive one. Enjoy long-lasting results thanks to our use of premium materials and our attention to detail.

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DIT = Drive – Imagination – Technology

At DIT Web Solutions, we are interested in how to get through to people’s minds, how to position a product or service, and break through the noise.  The whole purpose of the internet and all this technology is to get your communication across.

You need to think differently to get different results. We wanted to create a company that delivered web solutions that excited people – that captured their imagination and allowed them to think bigger than they ever thought possible about their products, their business, and even themselves.

To do that we’ve created a team of incredible thinkers and doers – people who live beyond what’s possible, right now.

Let us know more about your story and your marketing challenges today.


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Louie Pateropoulos

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