Some of you will say, “I don’t want to waste leads I can’t service.” I say, from years of proven experience, it is better to be in an affluent position with leads than the above two examples where these companies now need to start promoting from scratch after 20 years.
It is better to waste leads than not have enough. Or better yet, hire another sales rep or a few more delivery people in order to keep up with the demand.
Florida understands this concept. They are always promoting, nonstop. Slower times don’t have as much negative impact, and during booming times, they really boom!