To wrap up Monday, Brendan Daws did his presentation about "The Grammar of Interaction Design".
Brendan taught an important lesson to the audience, that a good product is not necessarily well developed, well polished, or anything of the sort, but contains that extra bit of magic which makes it memorable.
The kind of magic is many things. The suspense or wait, even if a product doesn't need one. Or the surprise, where a application does something unexpected and surprisingly "cool", including things like jQuery effects. It's things like that which maintain visitor loyalty and leave a lasting impression on the websites they visit.
A level of simplicity can generate an extremely fluid experience for the end user - experiences that allow them to get to their end product or goal of any website or application. Everything doesn't have to be overly-complicated in order to be effective, but strategically executed.
This is the classic reminder that the planning, strategy, discovery or whatever you call it, is crucial in every project to really "hit home" with the user.