Search engines use algorithms that drive them to change constantly. While there is no set date or time, finding the general timeline of which algorithms are being worked on is available on Google’s site. In the beginning, Google made relatively few changes per year, but over time this has increased exponentially with thousands of new changes to the algorithms per year.
That being said, understanding these algorithms and the weight they carry can change the way you market your business online. From ranking systems to analyzing content quality, knowing what the system is looking for allows you to refine your site and content for higher ranking potential.
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