A Quick, Easy, and Usually Free SEO Tactic
SEO activities take time and technical know-how and can be expensive. On the other hand, directory listings can be quick, and often free. Gaining a listing on an appropriate site is one of the most reasonable ways to obtain backlinks, boost brand awareness, and reinforce keyword targeting.
However, the listing quality must be high. This quality is known as Domain Authority. Domain Authority is a search engine ranking score that gives a measure of how successful a site is when it comes to search engine results. It was created by software development company Moz and gives an overview of likely search engine performance.
Google also created their own quality valuation system called Page Rank. This again is a value assigned to a web page as a measure of its popularity or importance and is used to determine the order in which search engine results are presented.
Both PageRank and Domain Authority can factor in to the listing quality. Websites with poor rankings could drag the value of your own pages down, were you to list with them. Conversely, websites with high rankings can help boost your own rankings up if you can get listed on them.
Factoring in the authority of the website, submitting to Search Engine Directories ensures you get more visibility and a better potential ranking for your site’s pages. In addition, these help you link keywords to your site more effectively and quickly.
The main purpose of Search marketing is to get your web page or website to be visible, accessible, and found. Many people find companies through online directories, so just be sure you are one of them.
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