SSL (Secure Socket Layer)
This is just a fancy name for a lock on your front door and on your mailbox. Your website often has forms or portals where people provide you information to subscribe to your newsletters, request more information, get quotes, purchase through a payment portal, etc. This has to be secure so their information stays safe and confidential.
When you see a lock on the left side of a website name in the search bar, that is the SSL. Without this, it will show unlocked and insecure. People are not likely to trust your site and won’t enter your web property without the lock.
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