A directory is simply an online list of several businesses in the digital marketing space, providing important information, including the name, address, services offered, and contact information.
When you choose to list your business in an online directory, it’s essential to ensure that all of your information is current, accurate, and consistent.
There is a term in the industry called “NAP” (Name, Address, Phone Number). These must be consistent across all directories and websites you have on the internet. In other words, the Name, Address, and Phone Numbers must match precisely. Errors in consistency will confuse search engines, making them think you have different businesses.
Example Address #1: ABC Company 123 Anywhere Street Toronto, ON
Example Address #2: ABC Company 123 Anywhere St. Toronto, Ontario M1A 2B3
As you can see above, although the location is the same, the addresses have been written differently, therefore Google robots may mistake it for two different locations. This affects how they rank you.
Neglecting this can lead to confusion and frustration among consumers, resulting in lost trust and leads.
It is imperative that you only list your business on trusted, authoritative sites. Renowned directories will help elevate your SEO tactics by surrounding your business with trusted and credible brands. However, inadequately managed and suspicious directories may harm your online reputation.
If you notice outdated information on a directory you are interested in, consider investigating its credibility before advertising your own website there.
Your best option is trusting
DIT Web Solutions with your directory listings. Get in touch with us today!
What An Online Directory Can Do For Your Business
Online directories are essentially the Yellow Pages of the future; just far more aggressive and effective in generating traffic to your business!
The main objective of a directory is to generate more leads to your website, resulting in increased brand awareness and ultimately connecting you to potential customers.
Think of it like this: if you were to create two separate listings for your business, one with the wrong information and irrelevant links and the other with up-to-date business details listed across several top directories, which do you think would generate more interest and sales?
Of course, other determining variables are at play, but the business listed on trusted pages will be more likely to be found and accredited.
Digital directories are also valuable to your search engine optimization efforts. The affiliation with trusted websites and links and connection to your social media pages provides valuable backlinks. These backlinks take people back to your website from the directories, generating more traffic for you.
We know from experience that many businesses struggle to properly manage their local SEO efforts and directories, but our team of experts can help!
With our local SEO packages, your business will be listed on top directories with trusted links, increasing your online visibility and improving your website’s traffic. Call me