Marketing Monday Newsletter #9, Benefits of Digital Directories and Links


Benefits Of Digital Directories And Links

Digital Directories And Links

A directory is simply an online list of several businesses in the digital marketing space, providing important information, including the name, address, services offered, and contact information.

When you choose to list your business in an online directory, it’s essential to ensure that all of your information is current, accurate, and consistent.

There is a term in the industry called “NAP” (Name, Address, Phone Number). These must be consistent across all directories and websites you have on the internet. In other words, the Name, Address, and Phone Numbers must match precisely. Errors in consistency will confuse search engines, making them think you have different businesses.

608553ee e1b6 bcdc d3f1 3b63616d7e1a - Marketing Monday Newsletter #9, Benefits of Digital Directories and Links

Example Address #1: 
ABC Company
123 Anywhere Street
Toronto, ON
 
Example Address #2:
ABC Company
123 Anywhere St.
Toronto, Ontario
M1A 2B3

As you can see above, although the location is the same, the addresses have been written differently, therefore Google robots may mistake it for two different locations. This affects how they rank you.

Neglecting this can lead to confusion and frustration among consumers, resulting in lost trust and leads.

f39b1b22 3878 286c 46b0 f03d1c1ee27e - Marketing Monday Newsletter #9, Benefits of Digital Directories and Links

Authority Sites
 
It is imperative that you only list your business on trusted, authoritative sites. Renowned directories will help elevate your SEO tactics by surrounding your business with trusted and credible brands. However, inadequately managed and suspicious directories may harm your online reputation.

If you notice outdated information on a directory you are interested in, consider investigating its credibility before advertising your own website there.

Your best option is trusting

DIT Web Solutions with your directory listings. Get in touch with us today!

 

dd6e2d3f d628 ff8a aed8 d4de633eb332 - Marketing Monday Newsletter #9, Benefits of Digital Directories and Links

What An Online Directory Can Do For Your Business
Online directories are essentially the Yellow Pages of the future; just far more aggressive and effective in generating traffic to your business!

The main objective of a directory is to generate more leads to your website, resulting in increased brand awareness and ultimately connecting you to potential customers.

f2d664a5 e7c3 6e88 a988 747537373181 - Marketing Monday Newsletter #9, Benefits of Digital Directories and Links

Think of it like this: if you were to create two separate listings for your business, one with the wrong information and irrelevant links and the other with up-to-date business details listed across several top directories, which do you think would generate more interest and sales?

Of course, other determining variables are at play, but the business listed on trusted pages will be more likely to be found and accredited.

a76afa13 d536 06d9 f6ce 340e434338f3 - Marketing Monday Newsletter #9, Benefits of Digital Directories and Links

Digital directories are also valuable to your search engine optimization efforts. The affiliation with trusted websites and links and connection to your social media pages provides valuable backlinks. These backlinks take people back to your website from the directories, generating more traffic for you.

 
——————————————
 
We know from experience that many businesses struggle to properly manage their local SEO efforts and directories, but our team of experts can help!

With our local SEO packages, your business will be listed on top directories with trusted links, increasing your online visibility and improving your website’s traffic. Call me 

today to start your free website audit.

0789ea6e 59b7 2f5a 2376 8b0e2a34f663 - Marketing Monday Newsletter #9, Benefits of Digital Directories and Links

Louie Pateropoulos
louie@ditcanada.com
Book your free Strategy Chat with Senior Partner,
Louie Pateropoulos.

370c5165 7bff 7b47 72be 4a616c353db6 - Marketing Monday Newsletter #9, Benefits of Digital Directories and Links

4b3098a8 a664 b1a4 cc7b 57c3aa51988b - Marketing Monday Newsletter #9, Benefits of Digital Directories and Links

546e375e 8ad6 c603 b7fa c9b0ed198d8a - Marketing Monday Newsletter #9, Benefits of Digital Directories and Links

Featured Company: Pizza Nova – Web Application Design

Read More >

Featured Company: Trafalgar Castle School

Read More >

Boost Conversions With These Landing Page Hacks!

Read More >

The Value of Backlinks

Read More >

Featured Company: Better Beer

Read More >

Transform Your Newsletter Into A Reader Favourite!

Read More >

Featured Company: InStyle Activities Ltd.

Read More >

Featured Company: Air Canada Component CUPE

Read More >

Marketing Monday Newsletter #53: Flexible Marketing Plan

Read More >

Get Started Right Now!

Check our answers to frequently asked questions

Contact Us

Fill in the form below and we will get back to you as soon as possible.