Recent News.

Winning Google’s Key Word Popularity Contest Part 4/5


This is the fourth of a 5-part series teaching you how to get found first on the Internet.

How Do Keywords & Phrases Improve
My Google Page Ranking?

The Google search engine deploys web crawlers that scour the internet for new and useful content, jumping from embedded page link to embedded page link remembering all content that crosses their path. But, if your website’s ‘robot.txt’ file isn’t configured properly then you could actually be blocking search engines from learning how to located valuable information on your website.

All of the words and phrases (logical groupings of words) on your website are then ranked for popularity in relation to other website content, trending conversations in forums and social networks but, more so, on how often people use a particular word or phrase while searching for content online.

To rank higher then your page must be positioned as a solution to the problems that everyday people want to solve most using simple, end-user words rather than industry jargon: “Where do I buy a widget in Scarborough?”, “How do I use my widget to carve oak plank?”, “Where is the user manual for a widget?”, “Where do I get training on a widget in North York?”, “Why does my widget cough and sputter when I push the throttle in hard?”.  These key words and phrases must be firmly embedded in the visible page content as well as the underlying hidden content that instructs web crawlers how to index your page content, referred to as ‘meta data’ – including the page’s title and file/slug name.

How do you know what key words and phrases are essential to your industry, business or products? Use Google’s keyword planner tool – it’s free and it will help you choose the best key words and phrases for your needs.  To help you even more with your page-level search engine optimization you might benefit from tools, such as Yoast’s advanced SEO plugin, that read the content of your page and provide detailed explanations for tweaking your key words and page structures.

If you lack the time or expertise to improve your website’s search ranking, then CALL DIT TODAY to discuss how we can help you. Our track record will speak for itself in helping businesses, just like yours, get to the top!

Watch for our next article: Website MobilityWhy Google May Have Already Blacklisted Your Site

Stop Wasting Your Hard Earned Money

Request your FREE 25-POINT CHECKLIST right now to find out in seconds why your
digital marketing program isn’t delivering the results you desire!

You will receive this free checklist immediately by email. Please check your spam folder if you don’t see it.

DIT is here to help you. If you have any questions about what you discover then
call us at (905) 209-9079 and we’ll offer you proven solutions that can work for you.

Winning Google’s Key Word Popularity Contest Part 4/5

Read More >

Keeping It Fresh! 60 Seconds To Higher Page Rankings Part 3/5

Read More >

Point At Me! A Kick-ass Inbound Link Strategy 2/5

Read More >

Get Found First: Revealing Google’s Secrets 1/5

Read More >

Email Campaigns: Doomed Without 3 Things

Read More >

10 Keys To Higher Page Ranking

Search engines want to deliver exactly what you are looking for while preventing unwanted content providers from stealing your attention by looking like something that you might be interested in

Read More >

Avoiding Pitfalls Of Social Media Marketing

The key to successfully promoting and advancing your products and services inside of social networks is to be one of them.

Read More >

On-line Collaboration: They Key To Launching Big Ideas

It’s not uncommon to have people working from the office, at home and in their car.

Read More >

Stop Wasting Resources On Invisible Content

If you are invisible to search engines, then you are invisible to prospective users of your goods and services that rely on the internet to guide them to effective solutions for their immediate problems.

Read More >