Recent News.

Get Found First: Revealing Google’s Secrets 1/5

This is the first of a 5-part series teaching you how to get found first on the Internet.

Your engine light burns red and your car shutters to a stop on the side of the highway – you pull out your smart phone and Google, ‘Tow Truck’ and the city that you’re in.  You go to switch out the laundry to the dryer only to find your washing machine didn’t – won’t – cycle. What do you do next? You pull out your phone and Google, “[make] washing machine won’t start’.


But, why is Google so trusted?

Because it has spent billions perfecting, patenting and protecting a method of filtering and prioritizing exactly what you’re looking for. The technology behind all of this is often referred to as the “Google Algorithm” – a set of rules that determines the credibility, reliability and trustworthiness of your content (web pages, online store items, video, images, PDF’s, etc) and then ranks its value against other similar sources competing for Google’s attention.

About 80% of Google’s weighting relies on the following criteria (in order of importance):

  1. Inbound Links – These are links going to YOUR site. The more people talk about you and cite you as a reference on their website suggests that you’re a respected & valued source of information;
  2. Consistent publishing of high quality, subject-oriented original content – think daily or weekly blog articles that embed well-tagged videos and images that answer relevant questions;
  3. Keyword-rich titles — your page-level search engine optimization (SEO) must inter-relate keywords in the page title, page descriptions/tags and actual page content;
  4. Mobile-friendliness/responsiveness – your web page content, navigation and sidebars all must automatically shift, stack and re-orient themselves for desktop, tablet and mobile users WITHOUT zooming and pinching; and
  5. Highly specific landing pages – should someone look for ‘shower doors Toronto’ then you better have a page dedicated to shower doors in Toronto.

If you lack the time or expertise to improve your websites search ranking then CALL DIT TODAY to discuss how we can help you. Our track record will speak for itself in helping businesses, just like yours, get to the top!

Watch for our next article: Point At Me! A Kick-ass Inbound Link Strategy

Stop Wasting Your Hard Earned Money

Request your FREE 25-POINT CHECKLIST right now to find out in seconds why your
digital marketing program isn’t delivering the results you desire!

You will receive this by free checklist immediately by email. Please check your spam folder if you don’t see it.

DIT is here to help you. If you have any questions about what you discover then
call us at (905) 209-9079 and we’ll offer you proven solutions that can work for you.

Get Found First: Revealing Google’s Secrets 1/5

Read More >

Email Campaigns: Doomed Without 3 Things

Read More >

10 Keys To Higher Page Ranking

Search engines want to deliver exactly what you are looking for while preventing unwanted content providers from stealing your attention by looking like something that you might be interested in

Read More >

Avoiding Pitfalls Of Social Media Marketing

The key to successfully promoting and advancing your products and services inside of social networks is to be one of them.

Read More >

On-line Collaboration: They Key To Launching Big Ideas

It’s not uncommon to have people working from the office, at home and in their car.

Read More >

Stop Wasting Resources On Invisible Content

If you are invisible to search engines, then you are invisible to prospective users of your goods and services that rely on the internet to guide them to effective solutions for their immediate problems.

Read More >

Reducing Hidden Operational Costs By Half

There are two types of expenses – fixed and variable.

Read More >

Must-have Checklist For Re-Imagining Your Website

Is there a magic formula for a great sales website? One that makes them say “WOW!” while creating an intense need to place the order, NOW!

Read More >

Inspiring Website Visitors To Dig Deeper

Have you ever wandered into a grocery store and then realized it’s not where you want to be?

Read More >