As you have most likely heard, there are new laws governing what you can and can’t do with email and other electronic promotion changing July 1st. However we have found that what is and is not allowed after Canada Day is not necessarily clear amongst the general population. For example, did you know that you can still send potential customers emails after the 1st of July start date, if you have had some contact with them in the past?
For a summary of the new laws, please download our free 2 page guide.
Contact DIT for more information. We have CASL packages that will help you get ready and be sure you’re playing within the law, make sure your lists are set up correctly and that you have the correct subscribe mechanisms on all of your web properties.