Making the Most of the Holidays

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Depending on the type of business, the holiday season can either be calm and relaxed, or hectic and hurried. No matter what industry you’re in, it is possible to capitalize on the holiday season when millions of dollars are exchanged through retail and shopping. Here are some quick tips:

Special prices

Offering special prices if purchased by a certain date allows you to ensure that you have enough inventory to match demand, and creates an impetus for customers to purchase.

e.g. for BartenderOne, the idea would be to give bartending courses as a gift for Christmas.

Offer coupons for the New Year

Coupons are one of the best ways to garner new customers; there are many people out there specifically looking for coupons or deals.

e.g. BartenderOne could reach out to those with a New Year’s resolution of a new career or a new hobby. Curious as to what’s in your favourite drink and how to make it? Take a bartending course!

Introduce holiday-only packages

Time-sensitive prices and packages are an excellent way to increase sales.

e.g. two bartending courses at a 15-per-cent discount, BartenderOne could boost profits by those interested in purchasing a course for themselves and one for a friend or family member. It can also be used as a gift for someone who wishes to take more than one course.

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